The rumors are true. Luxury beauty brand Frédéric Fekkai is headed to Walgreens (and other mass retailers including Target). Existing beauty retailers who already carry the line including Sephora have already started to push back on the brand saying they will drop the line if it goes to the mass market.. Sales generated in Sephora for Fekkai products is an estimated $20 million per year (but by going to mass distribution Frédéric Fekkai could make an upwards of $50 million per year.
Women’s Wear Daily reported on Friday that while Procter & Gamble, the brand’s owner, would not share its mass distribution strategy or divulge sales projections, industry sources speculate Fekkai Classic is set to enter about 10,000 mass doors over the next year — about 30 percent of total mass distribution — to be merchandised in the pro hair care set, adjacent to premium hair care brands.
Women’s Wear Daily reported on Friday that while Procter & Gamble, the brand’s owner, would not share its mass distribution strategy or divulge sales projections, industry sources speculate Fekkai Classic is set to enter about 10,000 mass doors over the next year — about 30 percent of total mass distribution — to be merchandised in the pro hair care set, adjacent to premium hair care brands.
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1 comments:
Nice! I bought a bottle of Fekkai at Victoria's Secret some time ago, and it worked well to shine and smooth my hair. Glad to know that it's available at more locations.
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