American Apparel Launches Nail Polish Line

American Apparel has entered the beauty industry with the launch of an 18-shade nail polish line. The line will be carried in over 280 stores in 20 countries. The formulas are free of dibutyl phthalate, toluene and formaldehyde. “We think this nail polish captures what American Apparel is all about — a Made-in-the-USA, high-quality product in a beautiful range of colors,” creative director Marsha Brady told Women's Wear Daily. “Like our clothing, the palette is intended for year-round use. It’s a painterly range of colors designed for long-term appeal and creative interpretation. We put equal focus on making sure the polish and the colors were both durable and beautiful.”