Oh Alice!

The launch of Tim Burton’s rendition of Alice in Wonderland, due in theaters on March 5th, is both enchanting and inspiring the cosmetics industry. Urban Decay has created a limited-edition “Alice in Wonderland” palette complete with 16 eyeshadows featuring names like “Alice” and “White Rabbit”. The set also comes with two travel sized eye pencils and one mini sized Eyeshadow Primer potion. “Burton is dark and edgy, yet everything he does is really beautiful at the same time,” said Wende Zomnir, Urban Decay’s creative directior and co-founder. Industry sources estimate that the Urban Decay palette, which retails for $52, could generate as much as $4 million in sales.



OPI will also celebrate the debut of Tim Burton’s movie with the launch of a signature “Alice in Wonderland” set featuring 4 shades of polish including “Absolutely Alice” (a blue glitter), “Off With her Red” (a vivid red), “Thanks so Muchness” (a red shimmer) and “Mad as a Hatter” (a black multi glitter shade). The Alice in Wonderland set will retail for $8.50. 

Alice in Wonderland opens in theaters March 5th.